# Business Term Glossary **Strategy** The study of the fundamental determinants of potential business *value*. **Power** The *set* of conditions creating the potential for persistent differential returns. **strategy** Determining a route to *Power* in significant markets. Note the lower case. **Statics** What conditions lead to power? **Dynamics** **Market Capitalization** **Contribution Margin** **Operating Ratio** **Direct Cost** **Overhead Cost** **Net Revenue** **Revenue Streams**